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The GAA–Allianz Sponsorship Controversy: Why Every Brand Needs an Exit Philosophy

The Gaelic Athletic Association has decided to continue one of the longest-running sponsorship relationships in Irish sport. Allianz has supported the GAA’s national football and hurling leagues for more than 30 years. The existing league agreement reportedly continues until 2030. On August 1, the GAA confirmed that its Management Committee and Central Council had reconsidered […]